Phila is a new movement that promotes a holistic approach to wellness, which begins with a positive health attitude, and ends in a long and healthy life for all.

Launched on October 13, 2016 by Deputy President Cyril Ramaphosa and Minister of Health Dr Aaron Motsoaledi, the movement encourages knowing one’s health status, increased physical activity, healthier eating, adherence to treatment, good sexual health and a safe, violence-free society.

This is a government response to the challenge of a quadruple burden of diseases faced by all South Africans, such as diabetes, obesity, hypertension, heart disease, lack of exercise, smoking, excessive drinking and unsafe sexual practices.These challenges have contributed to four epidemics that currently prevail at the same time, these are Non-Communicable Diseases, HIV and AIDS, TB, Violence Injury and Trauma, Mother-Child-Woman Health.

The campaign is aimed at individuals of all ages, aiming to shift their health-related belief systems and behaviour by exposing them to integrated motivational health messages through innovative mass media communication.

Phila Partners

Phila takes a holistic view of health care involving all members of society to work towards a healthier nation. Phila thus aims to have as its core partners organisations such as: